About the role

<div class="content-intro">About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</div>3033 - Business Director, MM&D (Search & Social) - GCS Role Summary and Impact  Following our successful appointment to handle Skechers’ EU Performance channels, consolidating their mid- and lower-funnel conversion activity. We are currently building out a dedicated central activation team based out of London. This transition marks an exciting phase as we centralise operations and optimise their performance strategy across Europe. Joining us at the beginning of this new chapter offers a unique opportunity to help shape the account s structure, establish new ways of working, and influence how we drive digital growth for a major global brand. It is an ideal role for someone who thrives in a fast-paced, performance-driven environment and wants to play a key part in establishing a high-performing agency team from day one.  The Performance team ensures effective translation of strategy to activation – delivering tangible revenue outcomes to Skechers. Every team member is a strategic partner to the client – clarifying, questioning and challenging client briefs to ensure all requests are aligned to deliver towards the broader business goals.   RESPONSIBILITIES  Strategic Synthesis:  <ul> <li>Manage all digital aspects of the business through direct line management of Digital implementation across Paid Social & Paid Search workstreams. </li> </ul> <ul> <li>Manage and become the escalation point for the team to ensure a smooth activation of campaigns, reporting and overall channel strategy.  </li> </ul> <ul> <li>Become the trusted advisor for all digital activities, ensuring full knowledge of on all aspects of campaign activation for questions from key clients. </li> </ul> <ul> <li>Lead client communications on a weekly, monthly and quarterly basis. </li> </ul> <ul> <li>Help teams develop integrated experience strategies across biddable & digital touchpoints, identify strategic opportunities for proprietary solutions growth in service of solving client business problems. </li> </ul> <ul> <li>Police the delivery of all tools and technology within WPP Open (our tech and tools operating system). </li> </ul> <ul> <li>Outline advanced data analytics/measurement frameworks to shape holistic measurement of performance media strategy and activation. </li> </ul> <ul> <li>Leads the development, presentation, and delivery of top-quality cross-channel planning work for larger campaigns. </li> </ul> <ul> <li>Plans against client outcomes – quantifying objectives and the likely impact of comms on them across all biddable practice areas, in collaboration with practice leads. </li> </ul> <ul> <li>Develop an advanced understanding of media channels, channel ecosystems and planning best practices. Train your team on advanced digital tactics. </li> </ul> <ul> <li>Start to translate strategic approach into planning practices for specific client briefs. </li> </ul> <ul> <li>Oversee campaign management, ensuring quality control and output is of the highest standard. </li> </ul> Collaboration & Leadership:  <ul> <li>Work in a complex, matrixed environment, influencing stakeholders and leading cross-functional teams towards our common media goals. </li> </ul> <ul> <li>Own deep knowledge of all WPP Open deliverables and campaign KPIs’ that have been committed to the client and share it across biddable and digital teams when/if needed. </li> </ul> <ul> <li>Ensure knowledge sharing and communication flow remains informative, connected, and proactive to help provide repeatable, consistent activation excellence for all biddable/digital channels. </li> </ul> <ul> <li>Monitors and ensures adherence to client and WPP Open excellence standards across practices. Proactively develops actions plans and blueprints to address any gaps and non-compliance to standards. </li> </ul> <ul> <li>Build and maintain client and agency relationships at a mid-senior level, to ensure a comprehensive understanding of stakeholders and client business.  </li> </ul> Data-Driven Insights:  <ul> <li>Utilize advanced data analytics to understand media performance deeply, and guide optimization strategies ensuring maximum ROI. </li> </ul> <ul> <li>Provides expert insights on the application of data science and how to effectively use client and biddable data. </li> </ul> Skills and Experience <ul> <li>Can confidently answer client questions and liaise with internal teams on best solutions to use. Strong knowledge of all digital channels, technology and data and how this combines to support activation. </li> </ul> <ul> <li>Uses critical questioning and maintains a broad perspective when analysing informatio