About the role
ABOUT THE OPPORTUNITY EscPlan is building India's largest multi-brand travel and lifestyle platform. We are now expanding beyond luggage into adjacent accessories under our own licensed brands — HRX, Snitch, US Polo Assn., and Rare Rabbit. This is the first of many category launches planned on the platform, and we're hiring the person who will build the playbook for all of them. This is a founder-mode, 0→1 category-building role. You will own the full lifecycle of a new selection: spotting the …