CRO Specialist/Strategist

Conversion Rate Optimization Specialist / Sr. CRO Specialist Growth & Lifecycle Marketing | Full-Time, Exempt | Reports to Director of Growth & Lifecycle Marketing Run the testing program that turns hunches into decisions, and decisions into compounding growth. Company Seeking.com (Reflex Media) Location Remote (US). Compensation $80,000 to $125,000 base, commensurate with experience and level Travel Required for team meetings, offsites, and project needs About the Role Seeking.com is the world's largest premium dating platform, and we are entering the most important chapter of our brand transformation. We are looking for a CRO Specialist to run the day-to-day testing program across paid media, email/lifecycle, landing pages, onboarding, and creative, and turn results into clear, actionable recommendations for channel owners. This role is open at two levels: CRO Specialist and Sr. CRO Specialist. Level and placement in the salary band are determined by experience, depth in testing platforms and analytics, and demonstrated ownership of end-to-end experiments. The role is the same shape at both levels; the Senior level carries broader scope, more autonomy, and higher expectations on statistical rigor, cross-channel synthesis, and mentorship. This role may also be a fit for candidates whose current title is Conversion Rate Optimization Specialist, Growth Marketing Specialist, Growth Marketing Manager, Experimentation Specialist, Experimentation Analyst, A/B Testing Specialist, Growth Analyst, Optimization Analyst, Digital Experience Optimization Specialist, or Landing Page Optimization Specialist. If your day-to-day is designing, shipping, and reading tests that move business metrics, you should apply regardless of your current title. You will build the testing roadmap, ship the variants, read the results, and rewrite the plan by Friday. You will report to the Director of Growth & Lifecycle Marketing and partner closely with Paid Media, Lifecycle/CRM, SEO, Creative, Data & Analytics, Product, and Brand. We are looking for a hands-on operator who can log into the testing platform in week one, audit what is running, identify what is misdesigned or missing a control, and ship a better-instrumented test by Friday. What You'll Own Testing Roadmap, Prioritization & Program Management Own and maintain a rolling testing roadmap and hypothesis backlog across paid media, email/lifecycle, landing pages, onboarding, paywall, and creative. Prioritize tests with a clear framework (ICE, PIE, or a Seeking variant) so the highest-impact, highest-confidence experiments run first. Keep an always-current view of what is being tested, what has been learned, and what is next, and communicate it weekly to the Director and channel owners. Set and hold testing velocity: the right number of concurrent, non-interfering experiments running at all times. Test Design & Execution Design and launch A/B, multivariate, and (where appropriate) holdout and geo-based experiments with proper control groups, adequate sample sizes, and pre-defined success metrics. Set up and QA tests in the experimentation platform (Optimizely, VWO, Statsig, Convert, AB Tasty, or comparable). You build the tests yourself. Partner with Data & Analytics and Engineering on tracking, event instrumentation, and attribution before every launch. You know the events you need, not just the ones you have. Define primary, secondary, and guardrail metrics for every test in plain, business-relevant terms. Analysis, Insights & Recommendations Analyze test results using GA4, the testing platform, and warehouse cuts. Know the difference between statistical significance and business significance, and hold the line on both. For every completed test, deliver a structured recommendation by a committed date: ship it, iterate on it, or kill it, with the rationale and the next test queued behind it. Translate winning results into channel-specific action: campaign changes for Paid Media; flow logic for Lifecycle/CRM; landing page and onboarding updates with Product; creative direction for the Creative team. Present findings to cross-functional stakeholders in a clear, non-technical narrative that connects the test to the business. Cross-Channel Synthesis & Testing Culture Connect the dots across channels. Surface patterns from paid tests that should inform lifecycle messaging (and vice versa), and build shared creative and messaging frameworks derived from what the tests have taught us. Partner with Paid Media, Lifecycle/CRM, SEO, and Content to align on learnings, coordinate overlapping tests, and avoid duplicate or conflicting work. Maintain a simple, searchable results repository so we compound learnings instead of relearning them every quarter. Champion a test-and-learn culture through weekly readouts, workshops, and clear testing standards. Required Qualifications (Both Levels) Hands-on experience running A/B or multivariate tests in a marketing or growth context (paid, email, landing page, onboarding, or paywall), preferably at a consumer subscription, marketplace, mobile-first, or dating/social platform. In-the-tool fluency with at least one experimentation or A/B testing platform (Optimizely, VWO, Statsig, Convert, AB Tasty, Eppo, LaunchDarkly, or comparable). You set up and QA the tests yourself. Working understanding of experimental design: control/treatment setup, sample sizing, statistical significance, and common validity threats (novelty, seasonality, SRM, interaction effects). You know when to call a test and when to wait. Strong analytical fluency. Comfortable in GA4, testing-platform dashboards, and Excel/Sheets. Able to pull your own reads and pressure-test what the Data team hands you. Ready to run on day one. You can audit an existing testing program, identify what is misdesigned, and ship a better-instrumented experiment in week one. Strong written and verbal communication. You can write a crisp test brief and present nuanced results to a non-techni