Global Brand Relations Director

<p><strong>The Role..</strong></p> <p>The Global Brand Relations Director will own and grow Soho House's relationships with its most valuable global brand partners, driving significant commercial revenue across private hire, bedrooms, travel, memberships, brand-owned experiences and events.</p> <p>This role will serve as the senior global lead for the company's top-spending corporate accounts, creating a world-class client experience while identifying new opportunities to deepen engagement and unlock revenue growth. The successful candidate will combine strong commercial instincts, unbeatable sales acumen, global relationship management expertise, and a deep understanding of culture, hospitality, luxury, and the way large-scale global brands work internally.</p> <p><strong>Main Duties...</strong></p> <p><strong>Global Brand Partnership Leadership</strong></p> <ul> <li>Act as the senior global relationship lead for Soho House's top 50 highest-spending corporate partners.</li> <li>Develop and execute strategic growth plans for each account to increase annual spend and partnership value.</li> <li>Build trusted relationships with senior decision-makers across marketing, partnerships, events, communications, talent, and executive leadership teams.</li> <li>Ensure Soho House remains the preferred hospitality, travel, events, and membership partner for key global brands.</li> <li>Identify opportunities to expand partnerships across multiple Soho House business lines and regions.</li> <li>Create bespoke partnership solutions that deliver mutual commercial and brand value.</li> </ul> <p><strong>Revenue Growth Commercial Performance</strong></p> <ul> <li>Own revenue targets across the global corporate partnerships portfolio.</li> <li>Deliver a minimum 30% year-on-year growth in spend from top 50 brand partners.</li> <li>Proactively identify and convert new revenue opportunities across: <ul> <li>Private hire and events</li> <li>Bedrooms and group bookings</li> </ul> </li> <li>Lead negotiations on high-value commercial agreements and long-term corporate partnership contracts.</li> <li>Develop pipeline visibility and forecasting across all major accounts.</li> </ul> <p><strong>Cross-Functional Leadership</strong></p> <ul> <li>Partner closely with regional sales teams, private hire leaders, membership teams, operations leaders, and marketing partnerships teams.</li> <li>Ensure alignment between global commercial priorities and local execution.</li> <li>Create a consistent approach to managing strategic accounts across all regions.</li> <li>Act as the central point of coordination for major global brand opportunities to drive towards ‘corporate partnerships’ with brands.</li> <li>Drive collaboration between teams to maximise commercial outcomes and client satisfaction.</li> </ul> <p><strong>Global Systems, Reporting Performance Management</strong></p> <ul> <li>Partner with Digital, Finance, Commercial, and Operations teams to create a global framework for tracking brand activity and spend.</li> <li>Develop dashboards and reporting tools to monitor performance across all Houses globally.</li> <li>Establish clear KPIs for account growth, retention, client engagement, and revenue generation.</li> <li>Provide regular (weekly) reporting and insights to executive leadership.</li> <li>Use data and client insights to inform growth strategies and resource allocation.</li> </ul> <p><strong>Client Experience Service Excellence</strong></p> <ul> <li>Champion a best-in-class global client experience across every touchpoint.</li> <li>Work closely with House General Managers, events teams and operational teams to ensure exceptional delivery of events and experiences for brands.</li> <li>Ensure consistency of service standards across all locations.</li> <li>Act as an escalation point for key partner relationships.</li> <li>Continuously gather feedback and identify opportunities to improve the partner experience.</li> </ul> <p><strong>Executive Stakeholder Management</strong></p> <ul> <li>Build meaningful relationships between Soho House leadership and senior executives within partner organisations.</li> <li>Facilitate introductions, networking opportunities, and strategic engagements.</li> <li>Coordinate executive-level meetings, events, and relationship-building initiatives.</li> <li>Create opportunities that strengthen long-term strategic corporate partnerships and increase commercial value.</li> <li>Partner closely with the Global Revenue and Bedroom Director on key initiatives</li> </ul> <p><strong>Strategic Development</strong></p> <ul> <li>Identify emerging industries, sectors, and brands that align with Soho House's cultural positioning.</li> <li>Evaluate new partnership models and revenue streams.</li> <li>Stay ahead of trends in hospitality, luxury, culture, entertainment, experiential marketing, and brand engagement.</li> <li>Establish Soho House as one of the world's most sought-after hospitality and cultural partners for global brands.</li> </ul> <p><span style="text-decoration: underline;"><strong>Must Haves</strong></span></p> <p><strong>Global Brand Relationships</strong></p> <ul> <li>Extensive experience managing global strategic accounts and multinational corporate brand partnerships.</li> <li>Existing network of senior contacts across global brands, agencies, luxury, fashion, beauty, technology, entertainment, automotive, finance, and consumer sectors.</li> <li>Proven ability to build and maintain relationships with C-suite and senior marketing decision-makers internationally.</li> </ul> <p><strong>Commercial Leadership Sales Excellence</strong></p> <ul> <li>Proven history of generating significant commercial revenue and exceeding ambitious sales targets.</li> <li>Experience owning and growing a high-value client portfolio.</li> <li>Strong negotiation and deal-making capabilities.</li> <li>Experience managing large budgets, revenue forecasts, and commercial performance metrics.</li> </ul> <p><strong>