Global Director of Social Data

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Global Director of Social Data Location: London About the role: We seek a highly accomplished social analytics leader who combines statistical rigour with social-native thinking. You've spent 7-10+ years mastering social media measurement across major platforms; you understand algorithms, audience behaviours, and how culture moves online. You're as passionate about quantifying social impact on business as you are interpreting TikTok trends and internet subcultures. You're a strategic thinker who can translate complex data into compelling narratives for senior stakeholders. You're excited to build something – defining frameworks, selecting tech stacks, and establishing best practices that will scale globally. As an in-house agency, OLIVER is uniquely positioned alongside brands within their businesses, giving you unparalleled access to drive meaningful measurement that matters. What you will be doing: • Measurement Vision & Thought Leadership: • Establish OLIVER/BrandTech Group's definitive POV on social media measurement for modern brands: what matters in 2026 and beyond, how to connect social activity to business outcomes, and what a mature measurement framework looks like. • Position our measurement capabilities as a competitive differentiator in new business pitches, translating frameworks into compelling narratives that win clients. • Stay ahead of platform evolution, algorithm changes, and emerging methodologies, continuously advancing our practice. • Champion the integration of AI and machine learning into analytics workflows - automating data processes, enhancing predictive modelling, enabling real-time trend detection, and unlocking creative performance insights at scale. • Enterprise Measurement Infrastructure & Products: • Design and implement a unified measurement system that connects all social accounts we manage globally, creating a single source of truth for social performance and brand impact across the agency. • Own the social analytics tech stack-evaluate, select, and manage social listening platforms, analytics tools, dashboarding solutions, and data infrastructure. • Develop standardised, scalable products that can be embedded across our global studios: • Social listening solution that delivers cultural intelligence and brand health insights • Social performance dashboarding product that provides consistent, actionable insights across all client accounts • Build sophisticated measurement frameworks including social-specific attribution models, brand lift methodologies, and predictive analytics that connect social touchpoints to awareness, consideration, and conversion. • Strategic Advisory & Collaboration: • Act as trusted advisor to senior clients and internal stakeholders, translating complex social data into strategic recommendations that drive business decisions. • Guide clients through measurement maturity evolution-from basic reporting to predictive modelling-building roadmaps that advance their social analytics sophistication. • Collaborate cross-functionally with creative, strategy, and social studio leads to ensure analytics inform campaign development, creative ideation, and optimisation. • Work closely with data experts and leaders across BrandTech Group agencies, while leading analytics talent within the OLIVER network. • Team Leadership : • Recruit, hire, and develop a global team of social data analysts who combine technical excellence with cultural fluency-people who live in the feeds and love social media. • Foster a learning culture, mentoring team members on analytics methodologies, measurement frameworks, data storytelling, and client communication. • Lead high-impact presentations for internal teams and clients, using visualization tools (Tableau, Looker, Power BI) to make dense datasets accessible and inspiring. What you need to be great in this role: • Social Analytics Mastery & Platform Expertise: 7-10+ years in social media analytics or digital measurement. Deep hands-on experience across TikTok, Instagram, Facebook, YouTube, Twitter/X, Snapchat, LinkedIn, and emerging platforms. Expert understanding of algorithms, content formats, audience behaviors, and native analytics. Proven experience with social listening platforms (Sprinklr, Brandwatch, Talkwalker, Pulsar). Social-native-fluent in internet culture, memes, subcultures, and how trends emerge online. • Advanced Measurement & Technical Skills: Track record designing measurement frameworks, attribution models, and success metrics aligned to business objectives. Advanced Excel skills. Expert with data visualization tools (Tableau, Looker, Power BI). Experience with multi-touch attribution, marketing mix modelling, or statistical approaches for social measurement. Familiarity incorporating AI/ML and predictive analytics into workflows. • Strategic Leadership & Client Advisory: Exceptional ability to advise senior stakeholders, translating data into business recommendations. Significant experience presenting complex insights with clarity and impact. Track record for building and mentoring analytics teams. Strong cross-functional collaboration with creative, strategy, and technology teams. Experience supporting new business development and articulating analytics capabilities in pitch situations. • Entre