About the role
Continental  is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €19.7 billion in 2025 and currently employs around 76,000 people in 54 countries and markets.   
Tire solutions from the  Tires group sector  make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2025, the Tires group sector generated sales of 13.8 billion euros. Continental's tire division currently employs around 53,000 people worldwide and has 19 production and 16 development sites. 
HOW YOU WILL MAKE AN IMPACT
Continental Tires is seeking a strategic and results-driven digital marketing leader to oversee the company's digital ecosystem, marketing technology initiatives, automation capabilities, and performance marketing programs across the Continental and General Tire brands. This position is responsible for driving digital growth through website management, paid media, search strategy, AI-enabled marketing, e-commerce partnerships, and advanced analytics. The role leads the development and execution of digital programs that increase brand visibility, improve customer acquisition, enhance online consumer experiences, and deliver measurable business results.
Reporting directly to the Head of Marketing Communications, the Manager Digital & Automation will partner closely with Brand Marketing, Product Management, Sales, Dealer Programs, and agency partners to ensure all digital investments and technology solutions support business growth objectives.
The position leads and develops a team consisting of an Activations Specialist and a Content & Communications Specialist, providing strategic direction, coaching, and performance management to support the successful execution of brand marketing initiatives
The ideal candidate combines deep expertise in digital marketing, analytics, automation, and emerging AI technologies with proven leadership skills and a strong track record of driving measurable performance.
Digital Strategy & Performance Marketing 
• Lead the development and execution of integrated digital marketing strategies that support brand, sales, and business objectives.
• Manage paid search, paid social, programmatic, display, video, and emerging media channels.
• Develop optimization strategies that improve campaign performance, customer acquisition, engagement, and conversion.
• Partner with agency teams to maximize media effectiveness, efficiency, and return on investment.
• Establish KPI frameworks, testing plans, and performance benchmarks across all digital channels.
• Manage digital marketing budgets and ensure effective allocation of resources.
Website & Digital Experience Management 
• Own the strategy, governance, and performance of Continental and General Tire digital properties.
• Lead website management, page creation, content deployment, and user experience optimization.
• Manage website domains, integrations, and platform enhancements.
• Coordinate digital requirements for product launches, marketing campaigns, promotions, and dealer initiatives.
• Drive continuous improvements in website performance, engagement, lead generation, and conversion rates.
• Ensure best practices for SEO, accessibility, compliance, and mobile user experience.
• Partner closely with Continental's global digital and marketing teams to align website strategy, governance, platform enhancements, user experience standards, and best practices while leveraging global capabilities to support North American business objectives
Search, AI & Digital Discovery, E-commerce, Retail Marketplace Management 
• Lead SEO, SEM, and GEO strategies.
• Develop and execute initiatives that improve brand visibility across search engines, AI-powered search experiences, and Large Language Models.
• Monitor evolving search and AI trends to identify new opportunities for consumer acquisition and engagement.
• Collaborate with internal teams and agency partners to improve digital discoverability and content effectiveness.
• Evaluate and implement AI-enabled marketing solutions that improve productivity, personalization, and marketing performance.
• Lead Click-to-Buy initiatives that connect digital engagement to online and retail purchases.
• Manage Amazon and other e-commerce marketplace relationships and performance programs.
• Optimize digital shelf execution, product content, ratings, reviews, and online visibility.
• Partner with Sales and dealer organizations to enhance online retail performance and support revenue growth.
• Identify and implement new digital commerce opportunities and technologies.
Analytics & Business Intelligence 
• Own the digital analytics and measurement framework across marketing initiatives.
• Develop and maintain executive dashboards and performance reporting systems.
• Establish clear measurement methodologies that connect marketing activity to business outcomes.
• Leverage automation technologies to improve reporting efficiency, workflow processes, and campaign optimization.
• Analyze consumer behavior, channel performance, and business trends to generate actionable insights.
• Ensure data quality, governance, and consistency across digital platforms.
Marketing Automation and CRM Technology 
• Own and optimize HubSpot to support digital marketing, lead generation, customer engagement, and reporting initiatives.
• Serve as the primary liaison with the HubSpot agency partner, driving strategy, prioritization, implementation, and continuous improvement.
• Develop and optimize automated workflows, customer journeys, audience segmentation, and campaign execution.
• Ensure integration between HubSpot, websit