About the role
Responsibilities 1. Drive bilibili's brand awareness and user growth across international markets, strengthening the brand’s presence and influence in key overseas regions. 2. Manage and grow bilibili's overseas social media channels, developing and executing user acquisition, engagement, and content distribution strategies. 3. Plan and execute GTM marketing campaigns, collaborating with media partners, creators, and external stakeholders to amplify brand visibility and impact. 4. Monitor marke…