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Brand Manager resume example

Brand manager resumes live or die on market data: share points, awareness scores, and budget size. Without a tracking source behind a claim, 'grew brand awareness' is not a credible line to a recruiter who has read a hundred of these.

This example anchors every achievement to a market share, brand-lift, or P&L number and names the research methodology behind it, mirroring how CPG hiring managers actually evaluate this role.

Marcus Delaney

Brand Manager

Minneapolis, MN marcus.delaney@email.com +1 (612) 555-0121 linkedin.com/in/marcusdelaney

Summary

Senior Brand Manager with 8+ years of experience leading omnichannel brand positioning, integrated marketing campaigns, and packaging design strategy for consumer packaged goods (CPG) brands. Proven expertise in consumer insights, creative agency management, and retail activation, expanding market share from 6.2% to 9.1% and lifting aided brand awareness by 18%.

Experience

Brand Manager
Ashgrove Foods · Minneapolis, MN
Jun 2021 — Present
  • Directed national omnichannel brand relaunch campaign across connected TV, digital, and retail, expanding category market share from 6.2% to 9.1%.
  • Lifted aided brand awareness by 18 pts and brand consideration by 24% over 18 months, as measured by independent quarterly consumer tracking.
  • Managed a $4.5M annual marketing working budget, allocating media spend across channels to deliver a 28% improvement in marketing ROI.
Assistant Brand Manager
Willowmark Consumer Goods · Minneapolis, MN
Aug 2018 — May 2021
  • Led creative development and packaging redesign for 16 core retail SKUs, accelerating consumer retail velocity by 22% within 6 months.
  • Negotiated brand partnership and co-marketing agreements with national retail distributors, securing prime end-cap placement in 1,200 retail stores.
  • Conducted focus groups and brand perception surveys across 800 consumers, translating sensory insights into new product pipeline concepts over 12 months.

Skills

Brand Strategy · Positioning · Brand Tracking · P&L Ownership · Market Research · Campaign Management · Packaging Development · Shopper Marketing · Cross-Functional Leadership · Integrated Marketing

Education

University of Minnesota
B.S. Marketing
2014 — 2018

Brand Manager · Bold Band template · single-column, ATS-safe.

ATS keywords for a Brand Manager resume

Applicant tracking systems match your resume against the job description's vocabulary. Mirror the terms below that are true of you — ideally with a metric attached.

Brand StrategyPositioningBrand TrackingMarket ShareBrand LiftP&L ManagementCampaign ManagementPackagingShopper MarketingConsumer InsightsCPGMedia Planning

What recruiters look for

  • Market share or brand awareness movement with real numbers.
  • Budget size, since brand managers often own a P&L.
  • A named tracking source (Kantar, Nielsen) that lends credibility.
  • Cross-functional leadership across agencies and internal teams.
  • Evidence of a full campaign or repositioning cycle, not one asset.

Before & after: one bullet

Weak

Responsible for managing the brand's marketing campaigns and image.

Strong

Grew category market share from 6.2% to 9.1% and lifted aided brand awareness 18 points.

Common mistakes to avoid

  • Vague claims like 'improved brand perception' with no tracking data.
  • No budget or P&L scope, so seniority is unclear.
  • Confusing brand management with product marketing or social media.
  • Skipping the market research and tracking-study experience recruiters expect.