Digital Marketing Manager resume example

Hiring managers for digital marketing roles skim for one thing first: did this person move a number they owned. A resume that lists 'managed social media and email' reads as a coordinator, not a manager — the difference is budget size, channel mix, and a metric that moved because of a decision this person made.

This example leads with CAC and lead-volume changes, names the specific platforms (Google Ads, Meta, GA4) that both recruiters and ATS scan for, and keeps the layout simple enough to parse cleanly in any applicant tracking system.

Melissa Ortega

Digital Marketing Manager

Denver, CO melissa.ortega@email.com +1 (720) 555-0138 linkedin.com/in/melissaortega

Summary

Senior Digital Marketing Manager with 6+ years of experience leading multi-channel acquisition, paid search, social advertising, and conversion rate optimization for high-growth B2B and consumer brands. Proven track record managing $2.4M in annual digital ad spend, scaling customer acquisition by 140%, and cutting blended CAC by 28%.

Experience

Digital Marketing Manager

Harborline Retail · Denver, CO

Mar 2022 — Present

Managed $2.4M in annual paid media spend across Google Ads, Meta, and LinkedIn, growing qualified customer acquisition by 140% over 18 months.
Optimized paid search keyword structures and negative keyword lists, reducing blended cost-per-acquisition (CAC) by 28% across 6 quarters.
Executed 35 landing page A/B split tests with Unbounce, lifting visitor-to-lead conversion rates from 3.2% to 6.8% over 12 months.

Paid Media Specialist

Fennwick Digital · Boulder, CO

Jul 2019 — Feb 2022

Built automated email nurture workflows and customer re-engagement sequences in HubSpot, driving $850k in pipeline revenue.
Supervised a team of 4 performance marketing specialists and creative contractors, increasing creative testing velocity from 2 ads to 8 weekly.
Standardized multi-touch marketing attribution reporting in Looker, delivering real-time ROI tracking across 12 digital channels.

Skills

Google Ads · Meta Ads Manager · HubSpot · Google Analytics 4 · SEO · Marketing Automation · A/B Testing · Budget Forecasting · Email Marketing · CRO · Paid Search · Performance Marketing

Education

University of Colorado Boulder

B.S. Marketing

2015 — 2019

Marketing Club VP

Certifications

Google Ads Certified · HubSpot Inbound Marketing

Digital Marketing Manager · Startup Bold template · single-column, ATS-safe.

ATS keywords for a Digital Marketing Manager resume

Applicant tracking systems match your resume against the job description's vocabulary. Mirror the terms below that are true of you — ideally with a metric attached.

PPCGoogle AdsMeta AdsSEOMarketing AutomationHubSpotCROAttribution ModelingGoogle Analytics 4A/B TestingEmail MarketingBudget ManagementROASLead Generation

What recruiters look for

Ownership of a real budget number.
Multi-channel range (paid, email, SEO).
CAC, ROAS, or conversion metrics, not just traffic.
Tool fluency: Google Ads, Meta, HubSpot, GA4.
Evidence of testing and iteration, not one-off campaigns.

Before & after: one bullet

Weak

Managed paid advertising campaigns for the company.

Strong

Managed a $180K/month paid media budget, raising blended ROAS from 2.1x to 3.6x.

Common mistakes to avoid

Listing channels touched without spend or results.
No mention of budget size or ownership level.
Vague verbs like 'assisted with' instead of 'managed' or 'grew'.
Missing GA4 or attribution fluency, a common screening filter.