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Content Marketing Manager resume example

Content marketing manager resumes need to prove two things a generic writing resume can't: that the content drove pipeline, and that this person managed a program, not just a document. Page views alone won't do either.

This example ties every content initiative to a lead or revenue number and states team size plainly, so a recruiter can immediately size the scope of the role against their own opening.

Rachel Nguyen

Content Marketing Manager

New York, NY rachel.nguyen@email.com +1 (917) 555-0147 linkedin.com/in/rachelnguyen

Summary

Senior Content Marketing Manager with 7+ years of experience directing inbound editorial strategy, thought leadership content, and lead generation funnels for B2B SaaS organizations. Proven success scaling organic lead acquisition by 255%, managing editorial teams of 5 writers, and generating over $1.8M in pipeline revenue through conversion-focused content.

Experience

Content Marketing Manager
Thornbury Analytics · New York, NY
Feb 2022 — Present
  • Directed end-to-end editorial calendar and content distribution across 8 channels, growing organic blog-sourced leads from 180 to 640 monthly (255% growth).
  • Authored high-impact industry benchmark reports and ungated research guides that generated $1.8M in influenced sales pipeline over 18 months.
  • Supervised an editorial squad of 5 staff writers and freelance contributors, increasing weekly publication output velocity by 40%.
Senior Content Writer
Palmdale Insights · New York, NY
May 2018 — Jan 2022
  • Optimized historical blog posts and landing pages with clear conversion CTAs, lifting average visitor-to-demo conversion rates from 1.8% to 3.4%.
  • Partnered with product and sales leaders to produce customer case studies and sales collateral, accelerating enterprise deal cycle times by 18 days.
  • Tracked multi-touch attribution and content ROI in HubSpot and Google Analytics, demonstrating a 3.8x return on content marketing spend.

Skills

Content Strategy · Editorial Calendar · SEO Writing · Team Management · Content Marketing · Lead Generation · Email Marketing · Analytics Reporting · Long-Form Writing · HubSpot · Editorial Management

Education

New York University
B.A. English
2014 — 2018

Content Marketing Manager · Editorial Serif template · single-column, ATS-safe.

ATS keywords for a Content Marketing Manager resume

Applicant tracking systems match your resume against the job description's vocabulary. Mirror the terms below that are true of you — ideally with a metric attached.

Content StrategyEditorial CalendarSEO WritingContent MarketingLead GenerationTeam ManagementGated ContentEmail NurtureLong-Form ContentContent ROIB2B SaaSBlog Strategy

What recruiters look for

  • Leads or traffic generated specifically from content.
  • Team management scope (headcount, freelancers).
  • Publishing cadence and editorial calendar ownership.
  • A named content format that performed (gated report, guide series).
  • Evidence of tying content to pipeline, not just page views.

Before & after: one bullet

Weak

Wrote blog content and managed the company's content calendar.

Strong

Grew blog-sourced leads from 180 to 640/month while managing a team of 3 writers and 2 freelancers.

Common mistakes to avoid

  • Listing 'wrote blog posts' with no reach or lead metric.
  • No team size, leaving management scope unclear.
  • Confusing content marketing with copywriting or social media.
  • Missing the connection between content and sales-qualified leads.