Social Media Manager resume example

Social media manager resumes get skimmed for two things: did the audience actually grow, and did paid spend get more efficient under this person. 'Posted content' tells a recruiter nothing about either.

This example pairs organic growth (followers, engagement rate) with paid social ownership (budget size, CPA), and names the platforms and tools — TikTok Ads Manager, Meta Ads Manager — that both recruiters and ATS scan for on this role.

Jasmine Cole

Social Media Manager

Los Angeles, CA jasmine.cole@email.com +1 (323) 555-0184 linkedin.com/in/jasminecole

Summary

Social media manager with 6 years building organic and paid programs for consumer brands. Grew Instagram following from 40K to 310K and cut paid social CPA 41%.

Experience

Social Media Manager

Lumen & Co. · Los Angeles, CA

Apr 2022 — Present

Grew Instagram and TikTok combined following from 40K to 310K in 24 months.
Lifted average engagement rate from 1.8% to 5.3% by shifting to short-form video and creator collabs.
Managed a $25K/month paid social budget, cutting CPA 41% while scaling spend 2x.

Social Media Coordinator

Solace Beauty · Los Angeles, CA

Jun 2019 — Mar 2022

Built and ran a 3-month content calendar across 4 platforms.
Grew TikTok from 0 to 85K followers in the first year of the account.
Ran 12 influencer partnerships generating 2.4M combined video views.

Skills

Content Calendar Planning · Paid Social · TikTok Ads Manager · Meta Ads Manager · Influencer Partnerships · Copywriting · Analytics Reporting · Community Management · Short-Form Video

Education

California State University, Northridge

B.A. Communications

2015 — 2019

Certifications

Meta Blueprint Certified

Social Media Manager · Creative Coral template · single-column, ATS-safe.

ATS keywords for a Social Media Manager resume

Applicant tracking systems match your resume against the job description's vocabulary. Mirror the terms below that are true of you — ideally with a metric attached.

Engagement RateFollower GrowthContent CalendarPaid SocialTikTok AdsMeta AdsInfluencer MarketingCPACommunity ManagementSocial AnalyticsShort-Form VideoBrand Voice

What recruiters look for

Follower growth with a real starting and ending number.
Engagement rate change, not just post count.
Paid social budget ownership and CPA or ROAS movement.
Platform-specific fluency (TikTok, Instagram, Meta Ads Manager).
Influencer or creator partnership experience with results.

Before & after: one bullet

Weak

Managed the company's social media accounts and posted content regularly.

Strong

Grew combined Instagram and TikTok following from 40K to 310K and lifted engagement rate to 5.3%.

Common mistakes to avoid

Listing 'posted content daily' with no growth metric.
Vanity metrics (impressions) instead of engagement or conversion.
No paid social experience, a frequent screening gap.
Ignoring platform-specific tools recruiters search for by name.