Marketing Manager resume example

A marketing manager resume has to answer a question the title alone doesn't: what did this person actually run — budget, headcount, pipeline, or all three. Recruiters filtering this role look for scope signals in the first two bullets of the most recent job.

This example puts team size, budget, and pipeline contribution up front, then uses the rest of the resume to show how those numbers were earned. Every bullet names the program (ABM, lead scoring, webinars) so it reads correctly against a job description built around the same vocabulary.

Nathan Kessler

Marketing Manager

Chicago, IL nathan.kessler@email.com +1 (312) 555-0192 linkedin.com/in/nathankessler

Summary

Marketing manager with 8 years leading integrated campaigns for B2B SaaS. Grew pipeline contribution from marketing 2.5x while managing a team of four.

Experience

Marketing Manager

Ridgepoint Software · Chicago, IL

Jan 2021 — Present

Grew marketing-sourced pipeline from $1.1M to $2.8M per quarter by launching an ABM program targeting 200 named accounts.
Managed a team of 4 (content, demand gen, design) and a $650K annual budget.
Cut cost per MQL 28% by reallocating spend toward webinars and partner co-marketing.

Marketing Specialist

Alderwood Group · Chicago, IL

Aug 2017 — Dec 2020

Launched a quarterly product webinar series that generated 900+ leads in year one.
Coordinated 3 trade show presences, contributing 15% of annual pipeline.
Rebuilt the lead scoring model, raising sales-accepted lead rate from 31% to 52%.

Skills

Campaign Management · ABM · Marketing Automation · Salesforce · Budget Management · Team Leadership · Demand Generation · Content Strategy · Event Marketing

Education

University of Illinois Chicago

B.A. Communications

2013 — 2017

Certifications

HubSpot Marketing Software

Marketing Manager · Bold Band template · single-column, ATS-safe.

ATS keywords for a Marketing Manager resume

Applicant tracking systems match your resume against the job description's vocabulary. Mirror the terms below that are true of you — ideally with a metric attached.

Demand GenerationABMMarketing AutomationSalesforcePipeline ContributionMQLCampaign ManagementBudget OwnershipCross-Functional LeadershipLead ScoringB2B SaaSWebinars

What recruiters look for

Team and budget size to gauge scope.
Pipeline or revenue contribution, not just 'brand awareness'.
Cross-functional collaboration with sales.
A named methodology (ABM, lead scoring) that shows strategic thinking.
Progression from individual contributor to management.

Before & after: one bullet

Weak

Led marketing campaigns to generate leads for the sales team.

Strong

Grew marketing-sourced pipeline from $1.1M to $2.8M/quarter via a 200-account ABM program.

Common mistakes to avoid

No team size or budget, so scope is unclear.
Marketing jargon with no number attached.
Confusing marketing manager with brand manager scope.
Ignoring the sales-marketing handoff, a top screening signal.