Jordan Blake
Graphic Designer
Summary
Senior Graphic and Brand Designer with 6+ years of experience leading brand identity, marketing collateral, and digital visual campaigns across high-growth consumer brands. Proven expertise in visual storytelling, vector illustration, print production, and packaging, lifting marketing campaign engagement by 32% and reducing creative turnaround times by 45% across cross-functional marketing teams.
Experience
- Redesigned core brand visual identity guidelines across 50 marketing assets, increasing digital campaign engagement by 32% over 6 months.
- Created custom vector illustrations and motion graphics for product launch campaigns, generating 1.2m social media impressions within 30 days.
- Standardized creative review workflows and digital asset management in Brandfolder, cutting asset production turnaround from 10 days to 4 days.
- Produced marketing collateral and exhibition booth materials for 8 national conferences, supporting $450k in qualified pipeline generation.
- Designed packaging artwork and print typography for 12 retail SKU launches, maintaining 100% pre-press print specifications with 0 reprints.
- Mentored 3 junior designers on layout composition and color theory, lifting creative sprint output velocity by 25% across 12 months.
