Web Designer resume example

A web designer resume should prove you can turn a brief into a fast, responsive, conversion-focused site — not just a mockup. Recruiters look for real CMS experience and metrics like conversion rate or page speed.

This example stays single-column and text-first so it clears ATS, with a live-site portfolio link carrying the visual proof.

Tobias Reyes

Web Designer

Miami, FL tobias.reyes@email.com +1 (305) 555-0157 tobiasreyes.co linkedin.com/in/tobiasreyes

Summary

Senior Web Designer with 5+ years of experience designing and developing responsive, high-converting digital web experiences in Webflow, Figma, and WordPress. Specializes in conversion rate optimization, responsive typography, and Core Web Vitals performance, cutting client page load latency by 66% and lifting lead conversion rates by 27%.

Experience

Web Designer

Palmetto Digital · Miami, FL

Mar 2021 — Present

Rebuilt 18 responsive client websites in Webflow with mobile-first layouts, cutting average page load latency from 4,800ms to 1,600ms (66% faster).
Redesigned high-traffic landing pages for enterprise real estate clients, lifting lead-form conversion rates by 27% over 6 months.
Executed A/B split tests on hero typography, CTAs, and layout hierarchies across 6 client accounts, boosting click-through rates by 15%.

Junior Web Designer

Sunview Studio · Fort Lauderdale, FL

Jan 2019 — Feb 2021

Designed and deployed 25 custom WordPress websites for commercial clients, achieving 100% passing scores on Google Core Web Vitals.
Implemented on-page SEO architectures and structured data across 12 customer domains, growing organic search traffic by 34% in 6 months.
Standardized a reusable component library in Webflow, accelerating new client site delivery timelines from 3 weeks down to 9 days.

Skills

Webflow · WordPress · HTML/CSS · Responsive Design · Figma · Conversion Rate Optimization · SEO Best Practices · Page Speed Optimization · Cross-Browser Testing · Accessibility

Education

Florida International University

B.A., Digital Media

2015 — 2019

Web Designer · Bold Band template · single-column, ATS-safe.

ATS keywords for a Web Designer resume

Applicant tracking systems match your resume against the job description's vocabulary. Mirror the terms below that are true of you — ideally with a metric attached.

WebflowWordPressResponsive DesignHTML/CSSLanding Page DesignConversion Rate OptimizationSEO Best PracticesFigmaCross-Browser TestingPage Speed OptimizationContent Management SystemsA/B TestingAccessibilityUI Design

What recruiters look for

Live site links, not just mockups — proof the design shipped.
CMS fluency (Webflow, WordPress) beyond just visual design tools.
Conversion or page-speed metrics tied to a redesign.
Responsive and cross-browser craft, not just desktop-first design.

Before & after: one bullet

Weak

Designed and built websites for small business clients.

Strong

Rebuilt a client's Webflow site with a mobile-first layout, cutting load time from 4.8s to 1.6s and lifting lead-form conversion 27%.

Common mistakes to avoid

No live links — only static mockup images with nothing to click.
Missing CMS or basic HTML/CSS skills the job actually requires.
No page-speed or conversion metrics attached to redesign work.
Ignoring mobile-first and accessibility considerations.