Marcus Ferreira
UX Designer
Summary
Senior UX Designer with 5+ years of experience driving user research, interaction design, and usability testing for consumer and fintech platforms. Proven track record of transforming complex user flows into intuitive interfaces, lifting onboarding task completion from 71% to 94% and cutting design-to-development handoff cycles by 40%.
Experience
- Led 12 moderated usability studies with 60 users on the onboarding flow, raising task success from 71% to 94% within 6 months.
- Mapped the full customer account-opening journey, identifying key drop-off friction and lifting funnel conversion by 18%.
- Built a tokenized Figma component design library adopted across 4 squads, cutting design-to-dev handoff time by 40%.
- Conducted generative user interviews with 40 people across 3 enterprise client engagements to define validated customer personas.
- Prototyped and tested an interactive checkout redesign in Figma, lifting checkout completion rate from 64% to 81%.
- Standardized accessibility design audits across 15 responsive templates, achieving 100% WCAG 2.1 AA compliance over 4 months.
