Elena Vasquez
Product Designer
Summary
Product designer with 6 years owning features end-to-end for two-sided marketplaces. Lifted checkout conversion 19% by pairing design sprints with continuous usability testing.
Experience
- Led checkout redesign through 3 design sprints with PM and engineering, lifting conversion 19%.
- Ran a research-to-ship process for a new seller dashboard, growing seller retention from 68% to 84%.
- Established a shared design system across web and mobile, cutting design debt tickets 45%.
- Owned the mobile search redesign from discovery through launch, raising search-to-booking conversion 22%.
- Facilitated 6 cross-functional design sprints, compressing average feature timeline from 10 weeks to 6.
- Built and tested prototypes with 30+ users per cycle, informing a navigation overhaul that cut support tickets 27%.
