Aisha Whitmore
UX Researcher
Summary
Lead UX Researcher with 6+ years of experience conducting quantitative and qualitative user research for complex enterprise SaaS platforms. Expert in usability testing, generative user interviews, survey design, and statistical data analysis, delivering critical customer insights that saved 400 hours of engineering work and improved user retention by 21% across digital products.
Experience
- Executed a 24-participant mixed-methods usability study that restructured a planned feature redesign, saving 400 hours of engineering work.
- Built a centralized user research insights repository in Dovetail adopted across 5 product teams, reducing duplicate research studies by 30%.
- Led quarterly usability benchmarking evaluations across 12 core workflows, raising user task completion rates from 71% to 92% over 18 months.
- Designed and fielded quantitative surveys reaching 1,200 customers to prioritize product roadmap initiatives for executive leadership.
- Facilitated 15 cross-functional stakeholder workshops translating user interview findings into validated product requirements over 2 years.
- Analyzed behavioral telemetry data in SQL and SPSS, uncovering critical usage friction that was driving 60% of annual customer churn.
